Known for her love of shoes, Kiki Siantar, an influencer and shoe lover, has always been fascinated by how a pair of shoes can inspire women's desire for themselves. It has always been a big deal for her to wear well-designed, pretty shoes.

Unfortunately, finding the perfect shoes hasn't been easy. Most shoes on the market, especially heels, are either well-designed or comfortable - never both. Curious, she began asking herself, why were there virtually no pairs that were not only pretty and sexy, but also easy to wear without causing pain?

After years of researching and tinkering, Kiki teamed up with Uma Hapsari, an entrepreneur with over 10 years of experience in women's footwear.

 It was with that spirit and expertise that the 1001 journey began. Together, Kiki and Uma created game-changing shoes called 1001 (pronounced one-o-o-one), with only one shoe like this available on the market out of 1000: looking pretty and sexy, without having to worry about causing pain.